Built by an Agency Owner Who Got Tired of the Manual Grind
Every system we build started as a solution to a real agency problem. Not a theory. Not a case study from another industry. A problem we lived through, solved, and refined until it worked.
From Agency Owner to Your Fractional COO
David Taylor
Co-founder & Marketing AI Engineer
CEO, Mindsheep Marketing
David Taylor knows what it feels like to run a marketing agency on manual effort and determination. He founded Mindsheep Marketing, a six-person digital marketing agency he has run for more than 10 years, and like most agency owners, he hit every wall. The 60-hour weeks. Monthly reporting that consumed entire days. Communications scattered across email, Slack, WhatsApp, and text. Proposals that took so long that opportunities slipped away before they were sent.
David systematically rebuilt the way Mindsheep operated, moving as fast as the AI tools of the day matured, with the biggest leaps coming as agentic AI arrived. He did not buy off-the-shelf software and hope. He built what he needed, piece by piece, because the tools that existed were not built for agencies. MarketMetrica, because no analytics platform understood multi-client agency reporting. A communications hub, because no tool handled the multi-channel reality of agency life. A proposal system, because existing tools required structured inputs agency teams never have time to prepare.
The transformation was dramatic. Manual reporting dropped by over 80%. Proposal turnaround went from days to hours. The team got their evenings back. Then other agency owners started asking the same question: “How did you do that?” That question became AgencyMetrica.
Today, David operates as a fractional COO for marketing agencies. He does not advise from the sidelines. He embeds with your team, understands your workflows, identifies the bottlenecks, and builds the systems to eliminate them. He has done it for his own agency. He does it for yours.
See exactly what changed at Mindsheep in the case study
“I turned my own agency around first. Now I help other agency owners skip that learning curve and get straight to the results.”
Gary is the co-founder who connects agencies with the right automation solutions. With a background in sales strategy and partnership development, he understands that every agency has its own way of working, its own priorities, and its own concerns about change.
Gary is often your first point of contact. He listens, asks questions, and helps you figure out whether automation is the right move for your agency right now. If it is, he guides you through the assessment and onboarding. If it is not the right time, he will tell you that too. No pressure, no games.
“My job is to understand your agency, not to sell you something you do not need. If automation is right for you, I will show you exactly how. If it is not, I will tell you.”
The First Person You Will Talk To
Gary
Co-founder & Sales Specialist
We Do Not Just Install and Leave
Many automation providers hand over a set of tools and disappear. You get a login, a few tutorial videos, and a support email that takes days to respond. Then your team struggles with adoption, and six months later the “automation” is gathering dust.
AgencyMetrica takes a fundamentally different approach. David and his team stay embedded during the transformation. They train your team on every workflow, sit with your people, and work through real scenarios using your actual clients and campaigns. They ensure adoption, troubleshoot, and optimise, because the first version of any workflow is never the final version.
The goal is not to create dependency. The goal is to make your team fully capable of running the systems independently.
Our benchmark
Within 90 days, your team should be running every system independently. We stay available, but you do not need us for day-to-day operations.
Six principles that shape every engagement
We Build Our Own Tools
MarketMetrica exists because nothing on the market was good enough for real agency work. Every system we offer has been tested in a live agency environment before it reaches yours.
Results Before Tools
We sell outcomes, not software. We care whether your reporting takes less time, your proposals go out faster, and your team has more capacity for the work that grows your business.
Training Before Deployment
A system nobody uses is a system that fails. We train your team before we deploy any automation, so every person who touches a system understands it, trusts it, and uses it.
Transparency Over Promises
We tell you exactly what we can automate and what we cannot. Some workflows need human judgment. We will never oversell, and we will always be honest about limitations.
Compliance Is Not Optional
We use official APIs only. Every integration follows platform terms of service. If a platform does not offer an approved way to do something, we do not do it.
Your Team Stays in Control
Automation amplifies your team, it does not replace them. Every system keeps humans in the loop for the decisions that matter. The AI handles the repetitive work.
We are an agency company that happens to build technology
Most automation companies are technology companies that happen to serve agencies. They build generic tools and try to make them fit the agency model. We built our solutions inside a working agency, tested them under real pressure, and refined them based on what actually works. When you work with AgencyMetrica, you are not getting a software vendor. You are getting a fractional COO who brings proven systems and genuine understanding of agency operations.
Let Us Show You What Is Possible
Start with our free assessment to see where automation can save your agency the most time, or book a free discovery call. Either way, there is no commitment and no pressure. If automation is not the right fit, we will tell you.