AgencyMetrica

Write Less Email. Send Better Email.

AI-drafted client communications, automated follow-up sequences, and internal digests. Personal touch preserved. Hours saved.

Email & Communications Automation
AI drafting
Follow-up sequences
Meeting summaries
Internal digests
Implementation: 2 to 4 weeksOngoing support and maintenance includedDone-for-you: we build, embed and maintain it

The Email Burden

Agencies send hundreds of emails per week: client updates, status reports, follow-up nudges, onboarding instructions, meeting summaries, and internal coordination. Each one requires context, personalisation, and timing.

A McKinsey Global Institute study found employees spend 28% of their workweek managing email alone (McKinsey, 2023). For a client-facing agency team, that is more than a day a week per person spent typing messages that mostly follow the same patterns.

AI writes the first draft. A human presses send.

01

What we automate

The AI reviews recent conversations, project status, and client history before generating a draft. The result sounds like your team wrote it, because it is informed by everything your team knows.

  • Routine status updates drafted by AI using current project data and client history.
  • Follow-up sequences that run on schedule until the recipient responds.
  • Onboarding emails triggered automatically when a new client signs on.
  • Meeting summaries generated from notes or transcripts.
  • Internal digest emails compiling key activity across accounts daily or weekly.
02

What stays human

Some communication should never be automated, and we design the system around that principle.

  • Strategic recommendations and complex negotiations.
  • Sensitive conversations that require care and nuance.
  • Anything requiring nuanced human judgment.

Key principle: AI writes the first draft. A human presses send. Your team reviews, adjusts, and approves before anything reaches a client.

What changes

60% less

time spent drafting routine client communications.

Never missed

follow-ups run on schedule until the recipient responds.

Always aligned

internal teams stay in sync without anyone writing a weekly summary.

Personal

drafts are informed by real context, so they still sound like your team.

We don't just install it. We train your team to use it.

The best tool in the world is worthless if your team doesn't use it. Every implementation includes structured, hands-on training and ongoing adoption support.

Week 1

Discovery & Setup

We map your current workflows and configure the system to match how your agency actually works, not a rigid template.

Week 2

Team Training

Hands-on, interactive sessions with your whole team using real data. Not a one-hour webinar.

Week 3

Guided Launch

We go live alongside your team, catching configuration issues and answering questions in real time.

Week 4+

Optimise

We review performance data and refine the system based on how your team actually uses it.

Our benchmark: within 90 days, your team runs the system independently. We stay available, but you do not need us for day-to-day operations.

Built by an agency operator, for agency operators

Your fractional COO does not just recommend tools. He built this one.

David Taylor built these systems inside his own agency, Mindsheep Marketing, and tested them on real campaigns under real pressure. When his team trains your team, they are not reading from a script. They are sharing what they learned using it every day on real client work.

Read the Mindsheep Marketing case study

Is Email & Communications Automation the right place for your agency to start?

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